In the era of "instagramification" and online shopping, the appearance of the product comes to the fore.
We work with color - we help the manufacturer to attract attention and awaken the desire to try the product.
Buyers are paying more and more attention to the composition of the product. The preference for products with a clear and "transparent" label is increasing. And this trend is only getting stronger. Hence, the use of coloring extracts - plants with coloring properties, is especially relevant in delicate areas of nutrition – in children's, sports and dietary. Coloring extracts are pigments extracted from fruits, vegetables and edible plants without the addition of auxiliary substances other than water.
ECO RESOURCE is a producer, first of all, of natural dyes and extracts. We help food manufacturers to switch from synthetic dyes to natural ones. Using coloring extracts in the product, the manufacturer follows the strategy of "clean label", where the ingredients are indicated as "concentrated juices".
ECO RESOURCE company is a recognized expert in the use of dyes and their correct designation on the label. We understand the importance not so much of a "clean label" as of a "clear label".
Natural dyes and extracts have not only a coloring effect, they also have a beneficial effect on human health, for example:
It can be said that coloring extracts are the next step in the universal desire for naturalness. We increase the degree of naturalness to the level where food can be colored with food in the conditions of the modern intensive food production process.