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ECO RESOURCE Association Game: how does the fragrance affect sales?

Association Game: how does the fragrance affect sales?

Is it possible to increase the value of the product in the eyes of the consumer due to the flavor?

Psychologists have found out that some fruit and berry flavors cause the consumer to associate with a certain group of vitamins.

For example, when buying a drink with lemon flavor, the consumer will unwittingly attribute the merits of vitamin C and antioxidant properties to this product.

We have selected the most popular consumer associations for you:

Vitamin A contributes to the growth of the child's body and improves vision, so the following flavors will cause the greatest confidence in the production of products for children:

  • Apricot
  • Grapefruit
  • Mango
  • Mandarin
  • Watermelon
  • Peach
  • Orange
  • apple

 

Vitamin C it is indispensable during the spread of viral diseases. Aromas for association with this vitamin:

  • Rosehip
  • Black currant
  • Kiwi
  • Strawberry
  • Orange
  • Lemon
  • Pineapple

Vitamin E it is traditionally considered a female vitamin. The idea of the presence of this vitamin in products most often occurs if there are aromas in the composition:

  • Kiwi
  • Mango
  • Raspberry
  • Peach
  • Grapefruit

 

Vitamin K is of particular interest for older people, so when producing products for them, it is worth focusing on flavors:

  • Kiwi
  • A grenade 
  • Grapes
  • Mango

 

Vitamins B1 and B2 they normalize the work of the nervous and cardiovascular system and are associated with the aroma:

  • Grapes
  • Mango
  • Orange 
  • A grenade
  • Pineapple
  • Mandarin

 

Vitamin B3 reduces the level of cholesterol in the blood and improves metabolic processes in the body. This vitamin is well known to consumers suffering from diabetes, insomnia and fatigue. If you want to make a product with an emphasis on its medical or dietary orientation, then its useful properties will be emphasized by flavorings:

  • Peach
  • Banana
  • Mango
  • Apricot
  • Raspberry
  • Pineapple
  • Strawberry
  • Kiwi
  • Watermelon

 

Vitamin B9 activates the immune forces of the body. Therefore, when producing products with the prefix "immuno", it is worth paying special attention to flavors:

  • Orange
  • Kiwi
  • Blackberries
  • Strawberries
  • Raspberries
  • Banana
  • Pineapple 

 

JSC ECO RESOURCE offers a wide range of natural dyes and flavors.

Contact our specialists to create a unique image for your product!

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